1 00:00:00,203 --> 00:00:02,440 Imagine a forest. 2 00:00:03,163 --> 00:00:04,895 You're chopping wood, 3 00:00:04,920 --> 00:00:06,889 immersed in nature, 4 00:00:06,914 --> 00:00:09,882 removed from the oppressive modern world. 5 00:00:09,883 --> 00:00:15,121 Pure, organic salt, sweat, and hops. 6 00:00:15,122 --> 00:00:16,555 You reach for a brew, 7 00:00:16,556 --> 00:00:17,890 but you don't want a regular beer 8 00:00:17,891 --> 00:00:19,759 brewed by soulless machines. 9 00:00:19,760 --> 00:00:22,494 You want something crafted by hand, 10 00:00:22,495 --> 00:00:25,597 because you're unique, different from other people. 11 00:00:25,704 --> 00:00:27,639 Better. You're a special man. 12 00:00:27,640 --> 00:00:29,843 Imagine the heart and soul of a 1,000-year-old tree. 13 00:00:29,844 --> 00:00:31,709 Imagine an apple that tastes like God. 14 00:00:31,710 --> 00:00:33,612 Imagine the Patriot Act never existed. 15 00:00:33,613 --> 00:00:36,748 Imagine true freedom. Congrats. 16 00:00:36,749 --> 00:00:39,752 You've now imagined Matt's Brew. 17 00:00:39,753 --> 00:00:40,819 Imagine an eagle. 18 00:00:40,820 --> 00:00:43,804 Because beer can be better. 19 00:00:43,829 --> 00:00:45,429 So what'd you think? 20 00:00:45,454 --> 00:00:47,749 I think brewing your own beer is a sign of a lost person. 21 00:00:48,213 --> 00:00:50,982 Jake, it's me inside this bottle, 22 00:00:51,007 --> 00:00:53,542 and I want you to taste me. 23 00:00:53,543 --> 00:00:56,311 No, I don't like beer. 24 00:00:56,312 --> 00:01:01,081 I don't like beer either, but this is craft brew. 25 00:01:01,082 --> 00:01:03,786 You are acting like a frat guy. 26 00:01:03,787 --> 00:01:06,721 Craft brew is a rebellion against frat culture. 27 00:01:06,722 --> 00:01:08,724 No means no! 28 00:01:08,725 --> 00:01:10,658 No! 29 00:01:10,659 --> 00:01:12,494 My brew... 30 00:01:24,998 --> 00:01:30,771 Synced & corrected by kinglouisxx www.addic7ed.com 31 00:01:32,281 --> 00:01:34,849 The infamous graffiti artist known as TradeMarq 32 00:01:34,850 --> 00:01:36,193 has struck again. 33 00:01:36,286 --> 00:01:39,188 We may not know his identity, but we certainly know his work. 34 00:01:39,189 --> 00:01:40,657 He's lambasted businesses 35 00:01:40,658 --> 00:01:42,423 and governments across the world 36 00:01:42,424 --> 00:01:45,025 with his satirical street art and subversive epigrams. 37 00:01:45,026 --> 00:01:46,495 TradeMarq has been referred to 38 00:01:46,496 --> 00:01:48,797 as the faceless face of counterculture. 39 00:01:48,798 --> 00:01:51,399 His latest target? Hampton DeVille. 40 00:01:51,400 --> 00:01:52,767 Last night, TradeMarq tagged 41 00:01:52,768 --> 00:01:54,636 their Midwest corporate headquarters 42 00:01:54,637 --> 00:01:56,872 in solidarity with the protest over Hampton DeVille's 43 00:01:56,873 --> 00:01:59,374 controversial use of super fracking. 44 00:01:59,375 --> 00:02:03,011 Super fracking pulls 15% more oil out of bedrock, 45 00:02:03,012 --> 00:02:06,015 while poisoning groundwater for 12 square miles. 46 00:02:06,016 --> 00:02:07,881 This has prompted a fierce backlash. 47 00:02:28,937 --> 00:02:30,805 [Bleep] Hampton DeVille! 48 00:02:42,685 --> 00:02:45,221 Can you believe TradeMarq tagged the building we work in? 49 00:02:45,222 --> 00:02:48,155 He was actually here. He's my favorite artist. 50 00:02:48,156 --> 00:02:49,924 So you're a part of the craft beer movement, 51 00:02:49,925 --> 00:02:51,961 and now you're telling me you think street art is cool. 52 00:02:51,962 --> 00:02:53,928 Let me guess, you're also into vinyl. 53 00:02:53,929 --> 00:02:55,263 Yeah, well, the sound is warmer. 54 00:02:55,264 --> 00:02:57,199 Street art lost all its integrity years ago. 55 00:02:57,200 --> 00:02:58,867 It got co-opted and commercialized, 56 00:02:58,868 --> 00:03:00,370 just like the presidency. 57 00:03:12,448 --> 00:03:13,949 On my way into work today, 58 00:03:13,950 --> 00:03:17,385 a protester threw a mango smoothie at me. 59 00:03:17,386 --> 00:03:21,589 Now, this 24-ounce smoothie was purchased from Smiley Juice, 60 00:03:21,590 --> 00:03:23,424 a quick-service health food retailer 61 00:03:23,425 --> 00:03:28,297 that happens to be a subsidiary of Hampton DeVille. 62 00:03:28,298 --> 00:03:30,366 That protester may not have known it, 63 00:03:30,367 --> 00:03:32,666 but he's our customer. 64 00:03:32,667 --> 00:03:35,469 I look out there, and do you know what I see? 65 00:03:35,470 --> 00:03:37,138 People I've muted on social media. 66 00:03:37,139 --> 00:03:42,844 I see an untapped market. 67 00:03:42,845 --> 00:03:45,613 Protesters are hypocrites. 68 00:03:45,614 --> 00:03:48,049 Oh, they hate corporations, 69 00:03:48,050 --> 00:03:50,819 but they love buying the things that corporations make 70 00:03:50,820 --> 00:03:52,555 with their mommy's credit card. 71 00:03:52,556 --> 00:03:55,991 And we are going to turn these anarchists into customers. 72 00:03:55,992 --> 00:03:58,827 But first, I want to meet TradeMarq. 73 00:03:58,828 --> 00:04:01,964 Oh, uh, with all due respect, Mr. DeVille, 74 00:04:01,965 --> 00:04:05,166 TradeMarq is impossible to find. 75 00:04:05,167 --> 00:04:07,368 Nobody has ever seen his actual face before, 76 00:04:07,369 --> 00:04:10,505 except for maybe his mom, but nobody knows who his mom is. 77 00:04:10,506 --> 00:04:12,306 - Just find him. - Got it. 78 00:04:12,307 --> 00:04:14,075 Oh, in the meantime, 79 00:04:14,076 --> 00:04:16,745 get a Hampton DeVille food truck down there. 80 00:04:16,746 --> 00:04:19,281 Idiots love food trucks. 81 00:04:21,417 --> 00:04:24,286 This food truck is awesome. They have Sriracha mayo. 82 00:04:24,287 --> 00:04:26,255 I'd bathe in Sriracha mayo 83 00:04:26,256 --> 00:04:28,890 is I wasn't so afraid of what it would do to my privates. 84 00:04:28,891 --> 00:04:31,493 How did people even survive before Sriracha mayo? 85 00:04:31,494 --> 00:04:33,897 - Sriracha mayo! - This line is ridiculous. 86 00:04:33,898 --> 00:04:35,264 Can we please just go to Chili's? 87 00:04:35,265 --> 00:04:36,430 Jake, come on. 88 00:04:36,431 --> 00:04:37,933 There's a real energy out here, okay? 89 00:04:37,934 --> 00:04:39,868 - We're a part of something. - No, we are not. 90 00:04:39,869 --> 00:04:41,904 These people have no idea what they're talking about. 91 00:04:41,905 --> 00:04:43,438 They're protesting oil, 92 00:04:43,439 --> 00:04:45,573 but they drove their cars to get here, which run on oil. 93 00:04:45,574 --> 00:04:46,875 Or they rode their bikes. Bikes have gears. 94 00:04:46,876 --> 00:04:48,476 Oil. Their phones? Oil. 95 00:04:48,477 --> 00:04:49,577 Their hair? Oil. 96 00:04:49,578 --> 00:04:51,447 Oh, my God, is that Richard? 97 00:04:51,448 --> 00:04:54,582 What are you tools of the oppressors doing here? 98 00:04:54,583 --> 00:04:55,784 We're buying overrated, overpriced food 99 00:04:55,785 --> 00:04:57,385 cooked in a truck. How are you? 100 00:04:57,386 --> 00:05:00,621 I read an Internet article on super fracking, and it's bad. 101 00:05:00,622 --> 00:05:03,092 You people should be ashamed to work for Hampton DeVille. 102 00:05:03,093 --> 00:05:05,527 I was, which is why I quit. 103 00:05:05,528 --> 00:05:07,897 You were fired. I did your exit interview. 104 00:05:07,898 --> 00:05:09,231 I actually agree with you. 105 00:05:09,232 --> 00:05:10,599 I don't like corporate stuff either. 106 00:05:10,600 --> 00:05:12,433 That's why I started brewing my own beer. 107 00:05:12,434 --> 00:05:14,002 Here, have one. 108 00:05:15,571 --> 00:05:18,772 No! 109 00:05:35,924 --> 00:05:37,993 I'm here to see TradeMarq. 110 00:05:37,994 --> 00:05:40,228 He's expecting me. 111 00:05:43,900 --> 00:05:45,801 You've vandalized my company, 112 00:05:45,802 --> 00:05:47,402 you've insulted me personally, 113 00:05:47,403 --> 00:05:51,805 and you've incited a protest against everything I stand for. 114 00:05:51,806 --> 00:05:56,310 But I don't want to be your enemy. 115 00:05:56,311 --> 00:05:59,346 You represent the counterculture. 116 00:05:59,347 --> 00:06:01,517 What I bring to you today is a counteroffer 117 00:06:01,518 --> 00:06:04,652 to the counterculture, a partnership. 118 00:06:04,653 --> 00:06:07,721 You design a line of anti-Hampton DeVille products, 119 00:06:07,722 --> 00:06:12,127 and we handle the manufacturing and distribution. 120 00:06:14,830 --> 00:06:17,298 Huh. Maybe. 121 00:06:17,299 --> 00:06:18,899 Jill, what do you think? 122 00:06:18,900 --> 00:06:22,437 I think being anti-brand is really on-brand for you. 123 00:06:22,438 --> 00:06:24,707 Hampton DeVille is particularly evil, 124 00:06:24,708 --> 00:06:26,842 and that works to our advantage. 125 00:06:26,843 --> 00:06:29,644 Uh-huh. Harold, any concerns? 126 00:06:29,645 --> 00:06:31,079 Honestly, I hear Kanye West 127 00:06:31,080 --> 00:06:33,716 recently signed a partnership with Monsanto, 128 00:06:33,717 --> 00:06:36,284 so I think we're living in a brave new world. 129 00:06:36,285 --> 00:06:38,986 I don't imagine any backlash. 130 00:06:38,987 --> 00:06:41,490 I spent the last decade sneaking around at night, 131 00:06:41,491 --> 00:06:43,257 climbing buildings, and evading cops, 132 00:06:43,258 --> 00:06:45,659 and can I be honest with you? 133 00:06:45,660 --> 00:06:47,094 I'm tired. 134 00:06:47,095 --> 00:06:48,596 I think a more structured work environment 135 00:06:48,597 --> 00:06:50,498 might be good for me. 136 00:06:59,809 --> 00:07:01,375 Get the Executive! 137 00:07:04,847 --> 00:07:06,647 No! No! 138 00:07:06,648 --> 00:07:09,418 No! No! Please! 139 00:07:09,419 --> 00:07:11,919 No! No! No! 140 00:07:14,657 --> 00:07:17,325 And that's what plays in my brain on a constant loop. 141 00:07:17,326 --> 00:07:18,959 Super fracking is my baby, 142 00:07:18,960 --> 00:07:20,594 and they want to make my baby illegal. 143 00:07:20,595 --> 00:07:22,096 If those protesters break in, 144 00:07:22,097 --> 00:07:24,198 I am going to come at them like one of those moms 145 00:07:24,199 --> 00:07:26,267 that lifts an entire car to save her kid. 146 00:07:26,268 --> 00:07:27,435 Whenever those moms do that, 147 00:07:27,436 --> 00:07:29,005 I get so worried about their backs. 148 00:07:29,006 --> 00:07:30,238 Mm. 149 00:07:35,412 --> 00:07:37,280 Hey, do you guys know where the 2:00 p.m. pitch meeting is? 150 00:07:40,816 --> 00:07:43,183 So, anyway, she didn't want to try my brew. 151 00:07:43,184 --> 00:07:44,286 And then we watched a documentary 152 00:07:44,287 --> 00:07:45,786 about the top ten genocides, 153 00:07:45,787 --> 00:07:48,222 and sat on opposite sides of the couch, and did not kiss. 154 00:07:48,223 --> 00:07:51,193 It was the best date I've had in a really long time. 155 00:07:51,194 --> 00:07:53,462 Well, it's good you're putting yourself out there. 156 00:07:58,367 --> 00:08:01,303 Oh, brews in the office. Hell yeah. 157 00:08:05,107 --> 00:08:07,342 Ah. 158 00:08:07,343 --> 00:08:10,111 Hey, you're the guy from this beer. 159 00:08:10,112 --> 00:08:12,713 - Ha. - You're TradeMarq. 160 00:08:12,714 --> 00:08:14,048 Allegedly. 161 00:08:14,049 --> 00:08:16,351 I mean, I'm wearing a mask. 162 00:08:16,352 --> 00:08:18,787 We're all wearing masks in our own way, 163 00:08:18,788 --> 00:08:20,190 if you really think about it. 164 00:08:20,191 --> 00:08:22,390 - Yeah. - But, yeah, it's me, TradeMarq. 165 00:08:22,391 --> 00:08:23,792 Hi, I'm Man... Matt. 166 00:08:23,793 --> 00:08:25,125 I meant "Matt." 167 00:08:25,126 --> 00:08:26,160 Nobody's name's Man. 168 00:08:26,161 --> 00:08:27,462 So you're a brewmaster? 169 00:08:27,463 --> 00:08:29,331 - That is tight. - Yeah. 170 00:08:29,332 --> 00:08:31,566 - I love hops. - I-I love hops. 171 00:08:31,567 --> 00:08:33,536 I mean, IPAs are sort of an acquired taste, 172 00:08:33,537 --> 00:08:34,968 but I've already acquired it, 173 00:08:34,969 --> 00:08:36,770 so that's kind of where I'm at right now. 174 00:08:36,771 --> 00:08:38,207 Yeah, man, cool. 175 00:08:38,208 --> 00:08:39,875 I'm designing a lot of anti-corporate products 176 00:08:39,876 --> 00:08:41,677 for Hampton DeVille, and today's my first day. 177 00:08:41,678 --> 00:08:43,345 Would you mind showing me around the office? 178 00:08:43,346 --> 00:08:45,013 Yeah, uh, I'll show you anything you want. 179 00:08:45,014 --> 00:08:46,447 Oh, great, lead the way. 180 00:08:46,448 --> 00:08:47,948 It'd be... honestly, it'd be a honor for me. 181 00:08:47,949 --> 00:08:49,250 Real... really cool to meet you, 182 00:08:49,251 --> 00:08:51,452 and you're a great person that I like. 183 00:08:51,453 --> 00:08:54,054 Well, I definitely hate what just happened there. 184 00:08:54,055 --> 00:08:55,689 He reminds me of every guy I dated 185 00:08:55,690 --> 00:08:57,826 before I had self-esteem. 186 00:08:57,827 --> 00:08:59,128 All right, so we're liking 187 00:08:59,129 --> 00:09:01,763 the "Corporations Are Evil" coffee mugs 188 00:09:01,764 --> 00:09:03,664 and the "Stop Drilling" condoms. 189 00:09:03,665 --> 00:09:05,900 And we're all onboard with the T-shirts that say 190 00:09:05,901 --> 00:09:08,101 - "[Bleep] Hampton DeVille"? - I love it. 191 00:09:08,102 --> 00:09:10,605 [Bleep] my company. Ooh, that'll sell like crazy. 192 00:09:10,606 --> 00:09:13,875 TradeMarq is such a sellout. I mean, I am too, 193 00:09:13,876 --> 00:09:15,476 but he's not me, so I hate him for it. 194 00:09:15,477 --> 00:09:18,212 He's not a sellout. The only way to beat the system 195 00:09:18,213 --> 00:09:20,081 is to turn the system against itself. 196 00:09:20,082 --> 00:09:21,951 And we got Frisbees with my catchphrase, 197 00:09:21,952 --> 00:09:23,284 "The Only Way To Beat The System 198 00:09:23,285 --> 00:09:26,721 Is To Turn The System Against Itself." 199 00:09:26,722 --> 00:09:28,122 See? 200 00:09:28,123 --> 00:09:30,091 Your entire personality is stolen from a think piece. 201 00:09:30,092 --> 00:09:32,561 Hey, what about glow sticks and sack hacky? 202 00:09:32,562 --> 00:09:34,728 Kate, amazing. 203 00:09:34,729 --> 00:09:37,064 You know, in my art, I sometimes find 204 00:09:37,065 --> 00:09:39,534 it's the absolute worst ideas 205 00:09:39,535 --> 00:09:41,669 that make the most gigantic flowers. 206 00:09:41,670 --> 00:09:43,303 I have an idea. 207 00:09:43,304 --> 00:09:45,274 Uh, why don't we just turn this whole protest into Coachella? 208 00:09:45,275 --> 00:09:46,842 We could book some shitty bands, 209 00:09:46,843 --> 00:09:49,309 charge $8 for a bottle of water with TradeMarq's face on it, 210 00:09:49,310 --> 00:09:51,645 and hold a pillow down over the face of artistic integrity. 211 00:09:51,646 --> 00:09:53,081 That just reminded me of something 212 00:09:53,082 --> 00:09:54,951 I've been wanting to bring up. 213 00:09:54,952 --> 00:09:57,119 Craft brew. 214 00:09:58,386 --> 00:09:59,788 I don't know if you guys know this, 215 00:09:59,789 --> 00:10:03,758 but Matt here is a brewmaster. 216 00:10:03,759 --> 00:10:04,759 Uh... 217 00:10:04,760 --> 00:10:05,894 Yeah, uh, no. 218 00:10:05,895 --> 00:10:07,162 I mean, it's just a hobby 219 00:10:07,163 --> 00:10:09,096 that sort of completely defines my identity. 220 00:10:09,097 --> 00:10:12,199 Matt, why don't you tell everyone here about your brew? 221 00:10:12,200 --> 00:10:15,470 Oh, um... okay. 222 00:10:18,908 --> 00:10:20,843 Everybody close your eyes. 223 00:10:22,745 --> 00:10:25,846 Imagine you're in a forest, 224 00:10:25,847 --> 00:10:27,848 and you're chopping wood. 225 00:10:27,849 --> 00:10:30,617 You're chopping, and you're chopping. 226 00:10:30,618 --> 00:10:32,553 You're chopping so hard. 227 00:10:32,554 --> 00:10:35,222 And why can't you stop chopping? 228 00:10:35,223 --> 00:10:36,591 It seems like something 229 00:10:36,592 --> 00:10:38,092 that you could voluntarily turn on and off, 230 00:10:38,093 --> 00:10:41,328 but here you are just deforesting 231 00:10:41,329 --> 00:10:43,832 a natural habitat for animals 232 00:10:43,833 --> 00:10:47,168 that need these trees way more than you do. 233 00:10:47,169 --> 00:10:49,571 And you feel at home in the forest. 234 00:10:49,572 --> 00:10:51,206 And you never want to leave there, 235 00:10:51,207 --> 00:10:53,375 because that's where you make your brew. 236 00:10:53,376 --> 00:10:54,641 It's like a tree, 237 00:10:54,642 --> 00:10:57,412 crafted like God would craft a tree, 238 00:10:57,413 --> 00:10:59,447 except you're a man making beer. 239 00:10:59,448 --> 00:11:02,717 And what's God even have to do with any of this anyway? 240 00:11:02,718 --> 00:11:03,885 Get out of here, God. 241 00:11:03,886 --> 00:11:05,186 What are you doing here right now? 242 00:11:05,187 --> 00:11:06,620 Go back to Heaven, where you belong. 243 00:11:06,621 --> 00:11:09,323 You like what people like. 244 00:11:09,324 --> 00:11:11,458 Oh, hi, bird. 245 00:11:15,930 --> 00:11:17,432 Okay, pitch needs some work, 246 00:11:17,433 --> 00:11:20,668 but I got a gut feeling about this concept. 247 00:11:20,669 --> 00:11:22,971 Let's get Matt's craft brew recipe down to R&D, 248 00:11:22,972 --> 00:11:26,473 and start marketing it to those protesters, huh? 249 00:11:26,474 --> 00:11:29,511 Matt, buddy, you killed it in there. 250 00:11:31,780 --> 00:11:34,615 Wow, this feels good. 251 00:11:34,616 --> 00:11:35,784 For the first time in my life, 252 00:11:35,785 --> 00:11:37,619 somebody finally understands my passion. 253 00:11:37,620 --> 00:11:39,989 Matt, TradeMarq doesn't care about you or your beer. 254 00:11:39,990 --> 00:11:41,423 He's clearly using you. 255 00:11:41,424 --> 00:11:43,625 Jake, TradeMarq and I understand each other, 256 00:11:43,626 --> 00:11:45,592 because unlike you, we're artists. 257 00:11:45,593 --> 00:11:47,428 I'm gonna channel all of your negativity and doubt 258 00:11:47,429 --> 00:11:48,663 into my brew. 259 00:11:50,665 --> 00:11:52,833 Stop calling it "brew." 260 00:11:52,834 --> 00:11:56,037 It is now the third week of Hampton DeVille protests, 261 00:11:56,038 --> 00:11:58,306 and they're showing no signs of slowing down. 262 00:11:58,307 --> 00:12:01,377 In solidarity with this now nationwide movement, 263 00:12:01,378 --> 00:12:04,745 TradeMarq has released a line of anti-Hampton DeVille products 264 00:12:04,746 --> 00:12:06,313 that are selling as fast as you can s... 265 00:12:06,314 --> 00:12:08,216 [Bleep] Hampton DeVille! 266 00:12:08,217 --> 00:12:09,750 TradeMarq for President! 267 00:12:09,751 --> 00:12:12,153 But also the government should be taken down! 268 00:12:12,154 --> 00:12:13,721 No more presidents! 269 00:12:30,237 --> 00:12:32,405 Could I hang out with you and TradeMarq sometime? 270 00:12:32,406 --> 00:12:34,476 I'd really like to touch his mask. 271 00:12:34,477 --> 00:12:36,144 A lot of people are trying to hang out with us right now, 272 00:12:36,145 --> 00:12:37,779 but, um, I'll see what I can do. 273 00:12:39,781 --> 00:12:41,448 My boy. 274 00:12:56,866 --> 00:12:58,199 Thanks for hanging out with me so much 275 00:12:58,200 --> 00:12:59,867 since Matt was seduced by the siren's call 276 00:12:59,868 --> 00:13:01,436 of a mediocre street artist. 277 00:13:01,437 --> 00:13:04,005 No problem, but also I don't really have a choice. 278 00:13:04,006 --> 00:13:05,475 You keep showing up wherever I am 279 00:13:05,476 --> 00:13:07,141 and talking to me about how you're mad. 280 00:13:07,142 --> 00:13:08,375 Yeah, I feel like our friendship's 281 00:13:08,376 --> 00:13:09,577 really blossoming too. 282 00:13:09,578 --> 00:13:11,513 And that's when I told Lady Gaga, 283 00:13:11,514 --> 00:13:13,148 "No, you text me." 284 00:13:14,683 --> 00:13:16,217 She texted me. She did. 285 00:13:16,218 --> 00:13:17,519 I've had enough. 286 00:13:17,520 --> 00:13:19,287 The infatuation with this guy is unreasonable. 287 00:13:19,288 --> 00:13:20,789 Nobody is that interesting. 288 00:13:20,790 --> 00:13:22,557 - I'm gonna say something. - Don't do it. 289 00:13:22,558 --> 00:13:24,158 You don't have the social clout to face him. 290 00:13:24,159 --> 00:13:26,260 - Jake! - I see how it works. 291 00:13:26,261 --> 00:13:28,328 We all work side by side for years, 292 00:13:28,329 --> 00:13:30,097 then some fraud in a loser mask shows up, 293 00:13:30,098 --> 00:13:31,866 and suddenly he's everyone's best friend. 294 00:13:31,867 --> 00:13:35,102 Greg, I'd expect this from you. But Fred, Laura? 295 00:13:35,103 --> 00:13:37,304 I thought our friendship meant something. 296 00:13:37,305 --> 00:13:39,606 Those aren't any of their names. 297 00:13:39,607 --> 00:13:41,241 Face it, you're just a rip-off artist, 298 00:13:41,242 --> 00:13:44,412 and you probably wear that mask 'cause you have an ugly face. 299 00:13:47,415 --> 00:13:49,216 Actually, Jake, I wear the mask, 300 00:13:49,217 --> 00:13:50,750 because when I was 22, 301 00:13:50,751 --> 00:13:54,155 a child molester pushed my face into a campfire. 302 00:13:54,156 --> 00:13:57,659 Nothing the doctors did could ever make my face a face again. 303 00:13:59,294 --> 00:14:01,162 Is that you wanted to hear? 304 00:14:02,665 --> 00:14:03,931 Wow. 305 00:14:03,932 --> 00:14:06,800 Jake, I think you should leave. 306 00:14:06,801 --> 00:14:08,068 Fine. 307 00:14:08,069 --> 00:14:09,569 Come on, Grace, we're not wanted here. 308 00:14:09,570 --> 00:14:11,506 Right behind you, Jake. 309 00:14:12,808 --> 00:14:14,442 You are so brave. 310 00:14:14,443 --> 00:14:16,712 I know, right? 311 00:14:19,115 --> 00:14:20,481 Your feedback on this beer is essential, 312 00:14:20,482 --> 00:14:22,082 so please don't hold back. 313 00:14:22,083 --> 00:14:24,452 On a scale of five to gross, 314 00:14:24,453 --> 00:14:27,956 how would you rank the darker beer? 315 00:14:27,957 --> 00:14:30,759 Oh, gross. Who would make that? 316 00:14:30,760 --> 00:14:32,025 I like this one. 317 00:14:32,026 --> 00:14:34,828 The other one tastes like a [Bleep] tree. 318 00:14:34,829 --> 00:14:36,963 These people are philistines. 319 00:14:36,964 --> 00:14:38,933 They all like the mass-produced garbage swill 320 00:14:38,934 --> 00:14:40,800 better than the hand-crafted master brew 321 00:14:40,801 --> 00:14:42,436 I fermented in my [Bleep] soul. 322 00:14:42,437 --> 00:14:44,438 Totally, but quick question, 323 00:14:44,439 --> 00:14:46,975 can you make your beer taste more like the garbage swill 324 00:14:46,976 --> 00:14:49,077 - everyone likes better? - No, no, no, no, no, no. 325 00:14:49,078 --> 00:14:51,145 We have to test this on brewmasters. 326 00:14:51,146 --> 00:14:52,346 They'll agree with me. 327 00:14:52,347 --> 00:14:54,981 Matty, you gotta remember, man. 328 00:14:54,982 --> 00:14:58,418 You're not buying your beer. These stupid cucks are. 329 00:14:58,419 --> 00:15:00,788 So even though they're dumb, they're right. 330 00:15:00,789 --> 00:15:03,023 Real art is giving people what they want. 331 00:15:03,024 --> 00:15:06,160 Truth is, I focus test all my art. 332 00:15:06,161 --> 00:15:08,328 But isn't that selling out? 333 00:15:08,329 --> 00:15:11,665 Think about that phrase. "Selling out." 334 00:15:11,666 --> 00:15:14,335 Would you rather go to a concert that sells out, 335 00:15:14,336 --> 00:15:16,305 - or one that no one wants to see? - Hm. 336 00:15:16,306 --> 00:15:18,206 A great album sells out. 337 00:15:18,207 --> 00:15:20,741 A great movie sells out. 338 00:15:20,742 --> 00:15:25,413 A great artist sells out. 339 00:15:25,414 --> 00:15:29,183 But I thought my beer was good the way I am. 340 00:15:29,184 --> 00:15:31,851 Matt, there's a lot of money at stake here. 341 00:15:31,852 --> 00:15:34,554 All you have to do is make your beer taste worse 342 00:15:34,555 --> 00:15:36,091 so more people like it. 343 00:15:36,092 --> 00:15:39,927 Do you wanna be a man? Or do you wanna be a brand? 344 00:15:48,770 --> 00:15:50,971 Oh, my God, so yesterday, I forgot to tell you. 345 00:15:50,972 --> 00:15:52,606 TradeMarq comes into the office, 346 00:15:52,607 --> 00:15:55,143 and he's wearing so much cologne, like too much. 347 00:15:55,144 --> 00:15:57,644 So imagine smelling that while I tell you this story. 348 00:15:57,645 --> 00:16:00,015 Hey. I thought I'd find you here. 349 00:16:00,016 --> 00:16:01,616 Oh, thank God. 350 00:16:01,617 --> 00:16:04,520 I'm gonna go to the bathroom real quick... and not come back. 351 00:16:06,088 --> 00:16:07,255 How's your beer? 352 00:16:07,256 --> 00:16:09,723 Oh, I... I'm sorry. How's your brew? 353 00:16:09,724 --> 00:16:11,760 TradeMarq wants me to change it 354 00:16:11,761 --> 00:16:13,159 so that dumb people like it 355 00:16:13,160 --> 00:16:15,163 and everyone makes a ton of money. 356 00:16:15,164 --> 00:16:16,331 I don't know what to do. 357 00:16:18,867 --> 00:16:22,336 There's something I have to show you. 358 00:16:22,337 --> 00:16:23,670 Wait, we just got here. 359 00:16:23,671 --> 00:16:24,938 You're just gonna leave without paying? 360 00:16:24,939 --> 00:16:26,274 Is that what's happening? 361 00:16:26,275 --> 00:16:27,408 There's something I've been hiding from you, 362 00:16:27,409 --> 00:16:29,577 but it's time you knew. 363 00:16:29,578 --> 00:16:31,514 Take a look. 364 00:16:32,982 --> 00:16:35,048 - What is this? - It's my tag. 365 00:16:35,049 --> 00:16:36,583 I used to be a major street artist, 366 00:16:36,584 --> 00:16:38,752 back when street art still meant something. 367 00:16:38,753 --> 00:16:40,987 - You're Entrop? - It's Entro-P. 368 00:16:40,988 --> 00:16:42,889 Anyway, it doesn't matter. 369 00:16:42,890 --> 00:16:44,791 That part of my life is over. 370 00:16:44,792 --> 00:16:46,493 You spend years fighting corporations, 371 00:16:46,494 --> 00:16:48,629 and then finally you have to admit to yourself, 372 00:16:48,630 --> 00:16:50,798 you love Southwestern egg rolls. 373 00:16:50,799 --> 00:16:52,032 Wow. 374 00:16:52,033 --> 00:16:54,068 I'm sorry I said you weren't an artist. 375 00:16:54,069 --> 00:16:56,871 This is technically art, 376 00:16:56,872 --> 00:17:01,575 if you wanna use a really broad definition of what art is. 377 00:17:01,576 --> 00:17:03,577 Look, Matt, I'm in favor of selling out 378 00:17:03,578 --> 00:17:05,914 and making as much money as humanly possible, 379 00:17:05,915 --> 00:17:07,414 but if you're gonna sell out, 380 00:17:07,415 --> 00:17:09,584 you shouldn't do it because TradeMarq told you to. 381 00:17:09,585 --> 00:17:12,185 You should do it for your own reasons. 382 00:17:12,186 --> 00:17:13,587 Or for money and fame. 383 00:17:17,992 --> 00:17:20,294 The news said there's three times as many as last week. 384 00:17:20,295 --> 00:17:21,795 We have to stop feeding them. 385 00:17:31,173 --> 00:17:33,107 And that's what I visualize when I meditate. 386 00:17:33,108 --> 00:17:34,541 Huh. 387 00:17:34,542 --> 00:17:36,010 Are you wearing a bulletproof vest? 388 00:17:36,011 --> 00:17:37,578 You want one? 389 00:17:37,579 --> 00:17:39,948 I think we can agree our partnership has been a success. 390 00:17:39,949 --> 00:17:42,650 Your product line is pulling in millions nationwide, 391 00:17:42,651 --> 00:17:45,388 and we've completely distracted people from super fracking. 392 00:17:45,389 --> 00:17:48,289 Okay, what is super fracking? 393 00:17:48,290 --> 00:17:50,223 Uh... uh, don't worry about it. 394 00:17:50,224 --> 00:17:53,327 Uh, but this protest, it... it's growing out of control. 395 00:17:53,328 --> 00:17:54,729 We need to find a way to contain it 396 00:17:54,730 --> 00:17:56,430 while sustaining profits. 397 00:17:56,431 --> 00:17:57,998 I have an idea. 398 00:17:57,999 --> 00:18:00,800 It's daring and original, 399 00:18:00,801 --> 00:18:03,738 but if the focus group agrees, 400 00:18:03,739 --> 00:18:05,138 I think it'll work. 401 00:18:06,809 --> 00:18:09,376 Kate, John, I've been thinking all weekend 402 00:18:09,377 --> 00:18:11,077 about whether or not to change Matt's Brew, 403 00:18:11,078 --> 00:18:12,846 and I've finally come to an answer 404 00:18:12,847 --> 00:18:14,382 that's true to who I am. 405 00:18:14,383 --> 00:18:16,852 Actually, we've moved past the Matt's Brew concept. 406 00:18:16,853 --> 00:18:18,653 Uh, it turns out the whole self-made man 407 00:18:18,654 --> 00:18:21,087 is not tracking well with male millennials. 408 00:18:21,088 --> 00:18:24,591 - Well, but... - This is our new beer. 409 00:18:24,592 --> 00:18:25,859 It's an energy beer. 410 00:18:25,860 --> 00:18:27,461 We have certain friends at the FDA 411 00:18:27,462 --> 00:18:29,663 who are turning a blind eye so we can rush it to market. 412 00:18:29,664 --> 00:18:31,632 We're gonna market test it at Protestfest. 413 00:18:31,633 --> 00:18:33,000 What's Protestfest? 414 00:18:33,001 --> 00:18:34,568 - Oh... - Oh. 415 00:18:34,569 --> 00:18:36,069 Ooh! 416 00:18:36,070 --> 00:18:38,439 P-P-P-Protestfest. 417 00:18:38,440 --> 00:18:41,676 The protest is now a pro-fest in Protestfest, 418 00:18:41,677 --> 00:18:44,778 a four-day music festival celebrating protesting. 419 00:18:44,779 --> 00:18:47,981 Headliners include Kanye West, Rage Against the Machine, 420 00:18:47,982 --> 00:18:49,783 and LCD Soundsystem, 421 00:18:49,784 --> 00:18:51,518 playing their final show on Friday 422 00:18:51,519 --> 00:18:53,988 and their reunion show on Saturday. 423 00:18:53,989 --> 00:18:56,459 Oh, my God. This was my idea. 424 00:18:58,626 --> 00:18:59,960 Oh, my God, I love your scarf. 425 00:18:59,961 --> 00:19:01,394 This is my nightmare. 426 00:19:01,395 --> 00:19:04,164 Oh, what up, sellouts? You here to oppress me? 427 00:19:04,165 --> 00:19:06,233 I'll take a TradeMarq Tango, please. 428 00:19:06,234 --> 00:19:09,135 - That'll be $13.99. - Awesome. 429 00:19:09,136 --> 00:19:12,772 Matt, Matt's mean friend. What's up, my dudes? 430 00:19:12,773 --> 00:19:15,608 It's me, TradeMarq. I keep the mask off in public, 431 00:19:15,609 --> 00:19:17,744 so people don't ask me for selfies. 432 00:19:17,745 --> 00:19:19,446 I thought you were burnt. 433 00:19:19,447 --> 00:19:21,382 Where are your face burns? 434 00:19:21,383 --> 00:19:24,385 I don't have face burns. I focus grouped that backstory, 435 00:19:24,386 --> 00:19:26,654 and it killed it in the 18-49 demo. 436 00:19:26,655 --> 00:19:30,058 Anyway, I gotta go DJ the Devour Mac and Cheese rave. 437 00:19:30,059 --> 00:19:31,224 I thought you were a real artist, 438 00:19:31,225 --> 00:19:32,792 but now I know you're just a sellout. 439 00:19:32,793 --> 00:19:34,427 I don't wanna be anything like you, 440 00:19:34,428 --> 00:19:36,963 except for your fame, wealth, power, and social status. 441 00:19:36,964 --> 00:19:38,366 I actually agree with you. 442 00:19:38,367 --> 00:19:40,500 Thing is, most people are so boring 443 00:19:40,501 --> 00:19:43,371 that if you just put on a mask or do anything slightly weird, 444 00:19:43,372 --> 00:19:44,738 they think you're a genius. 445 00:19:44,739 --> 00:19:47,641 So that's what I did, and now I'm rich, 446 00:19:47,642 --> 00:19:49,343 and I love it. 447 00:19:49,344 --> 00:19:52,279 I love it so much. I sleep really well at night. 448 00:19:52,280 --> 00:19:54,080 I got 13 hours of sleep last night. 449 00:19:54,081 --> 00:19:55,849 I'm so jealous of you, it's insane. 450 00:19:55,850 --> 00:19:57,417 Come on, Matt, let's get out of here. 451 00:19:59,287 --> 00:20:00,721 Oh, shit, I thought we were going that way. 452 00:20:00,722 --> 00:20:02,623 [Bleep] you. 453 00:20:02,624 --> 00:20:04,525 I have a lot of sex too. 454 00:20:04,526 --> 00:20:09,062 ? And I don't give a damn about a greenback a-dollar ? 455 00:20:09,063 --> 00:20:11,398 ? Spend it fast as I can ? 456 00:20:11,399 --> 00:20:15,036 ? For a whaling song and a good guitar ? 457 00:20:15,037 --> 00:20:18,273 ? The only things that I understand, poor boy ? 458 00:20:18,274 --> 00:20:20,307 ? The only things that I understand ? 459 00:20:20,308 --> 00:20:22,076 Super fracking was unanimously approved 460 00:20:22,077 --> 00:20:24,179 by Congress today, as advanced sales 461 00:20:24,180 --> 00:20:26,346 for next year's Protestfest were announced. 462 00:20:26,347 --> 00:20:29,645 Outdoor music festivals are my life! 463 00:20:29,885 --> 00:20:33,153 ? Travel where you will and grow to be a man ? 464 00:20:33,154 --> 00:20:36,691 ? And sing what must be sung, poor boy ? 465 00:20:36,692 --> 00:20:38,858 ? Sing what must be sung ? 466 00:20:38,859 --> 00:20:39,961 Feels pretty good, huh? 467 00:20:39,962 --> 00:20:41,496 Yeah, you really are an artist. 468 00:20:41,497 --> 00:20:44,198 - I'm sorry I underestimated you. - Ah, it's okay, buddy. 469 00:20:44,199 --> 00:20:46,634 Oh, shit, it's the cops! 470 00:20:46,635 --> 00:20:50,037 I was always so bad at not getting caught. 471 00:20:50,038 --> 00:20:52,552 ? Spend it fast as I can ? 472 00:20:52,639 --> 00:20:56,170 ? For a whaling song and a good guitar ? 473 00:20:56,277 --> 00:20:59,693 ? The only things that I understand, poor boy ? 474 00:21:00,395 --> 00:21:03,379 This is technically art. 475 00:21:03,417 --> 00:21:05,985 Most people would never call this art in a million years, 476 00:21:05,986 --> 00:21:07,554 but if you really wanna... 477 00:21:07,555 --> 00:21:12,437 you know, it's hard to argue that this is not "art." 478 00:21:12,559 --> 00:21:15,062 Is it supposed to look bad?